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We dive into your tracking so you don't have to

Web analytics auditing, fixing, and monitoring by subscription. Powered by advanced crawlers and AI. Founded by two senior analysts with 9 years of GA4 & GTM experience each.

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Dive in

How it works

From surface
to signal

We scan every layer of your tracking stack, from the pixels your visitors see, down to the raw data flowing through your pipes, then surface what's broken and fix it.

i. Surface

Where automation meets AI

Our advanced crawler loads every page, fires every event, and maps your entire tracking setup. AI then analyzes the results and produces clear, actionable summaries of what's working and what's not.

Advanced crawlerAI-powered summariesFull-site scanTag discovery

Audit Results

94%

GA4 Config

72%

GTM Health

45%

Consent Mode

88%

Data Quality

ii. Audit

Your tracking scored, component by component

GA4 config, GTM container hygiene, consent mode compliance, pixel health. Every layer gets its own score so you know exactly where the gaps are.

GA4 auditGTM reviewConsent Mode v2

Tag Inventory & Tagging Plan

GGA4

Active ✓

fMeta Pixel

Misconfigured

TTikTok

Not firing

inLinkedIn

Active ✓

AGoogle Ads

Partial

✦ Tagging plan generated · 14 events · 6 tags

iii. Tags & Tagging Plan

Every tag inventoried, then a full tagging plan generated

We map every tag firing on your site: Google, Meta, TikTok, LinkedIn. We flag what's misconfigured or missing, then generate a complete tagging plan so nothing falls through the cracks.

Tag inventoryTagging planMeta PixelGoogle AdsTikTokLinkedIn

window.dataLayer.push({

'event': 'purchase',

'ecommerce': {

'transaction_id': 'T-20948',

'value': '149.99' // ← string

'currency': 'EUR',

'items': [{

'item_id': undefined // ← missing

'price': 149.99,

}]

}});

iv. DataLayer

The data beneath the surface

We inspect every dataLayer push, checking for schema mismatches, missing parameters, wrong types, and silent failures that corrupt your reports.

Schema validationE-commerce eventsCustom dimensions

$ d8a generate-specs --ai

▸ Loading GA4 docs... done

▸ Loading best practices... done

✓ purchase: generated

✓ add_to_cart: generated

⚠ begin_checkout: needs review

Output: 12 specs ready

v. Deep analysis & Tracking Specs

Tracking specs backed by AI, GA4 docs, and real expertise

Our engine cross-references your setup against 200+ checks, official GA4 documentation, and industry best practices. It then generates ready-to-implement tracking specs, reviewed by senior analysts, so your dev team knows exactly what to build.

Backed by AIGA4 documentationIndustry best practicesAttribution model200+ checks

Analytics Dashboard

Last 30 days

24.8K

Sessions

+12.4%

3.2%

Conv. Rate

+0.8pp

€47K

Revenue

+18.2%

Revenue by channel

vi. Dashboard

Clean data, beautiful reports

Once everything is fixed and validated, we set up branded Looker Studio dashboards so your team can trust the numbers and make decisions with confidence.

Looker StudioCustom KPIsMonthly QA

Audit Results

94%

GA4 Config

72%

GTM Health

45%

Consent Mode

88%

Data Quality

Tag Inventory & Tagging Plan

GGA4

Active ✓

fMeta Pixel

Misconfigured

TTikTok

Not firing

inLinkedIn

Active ✓

AGoogle Ads

Partial

✦ Tagging plan generated · 14 events · 6 tags

window.dataLayer.push({

'event': 'purchase',

'ecommerce': {

'transaction_id': 'T-20948',

'value': '149.99' // ← string, not number

'currency': 'EUR',

'items': [{

'item_name': 'Widget Pro',

'item_id': undefined // ← missing

'price': 149.99,

'quantity': 1

}]

}

});

$ d8a generate-specs --ai

▸ Loading GA4 official docs... done

▸ Loading industry best practices... done

▸ Analyzing 847 pages, 214 events...

✓ purchase spec: generated

✓ add_to_cart spec: generated

✓ view_item spec: generated

⚠ begin_checkout: needs review

Sources: GA4 docs + expert review

Output: 12 tracking specs ready

Analytics Dashboard

Last 30 days

24.8K

Sessions

+12.4%

3.2%

Conv. Rate

+0.8pp

€47K

Revenue

+18.2%

Revenue by channel

Who we are

Two experts.
9 years each.

Two senior analysts who got tired of seeing the same tracking problems everywhere. So they built a system to fix them at scale.

Marius

Strategy & Analytics Architecture

Amsterdam, Netherlands

9 years in web analytics and tracking, starting as a web analyst and growing into leading data teams for global brands. From GA4 and GTM implementation to full BI architectures in BigQuery and Looker Studio. Translates complex data problems into clear strategies that drive revenue.

Hermès

LVMH

Sonepar

Rexel

Publicis

Rimowa

Cercle

Tony

Technical Lead & Data Visualization

France

9 years helping companies master their data, from analytics implementation to performance tracking. Expert in the Google stack (GA4, GTM, Looker Studio, BigQuery) and proficient in SQL, Python, and JavaScript. Builds the crawlers and audit engines that power every scan.